We started 2012 with a fun, energetic and positive video for our neighbor, the Cobb Chamber of Commerce. With the new year, they rolled out a new look and logo which was created by 524 Creative. To introduce the logo to the membership, we were asked to create a video using images and text that conveys the key messages and branding of the Chamber.
They also requested it feel 'big' and have a dramatic element leading to the reveal of the new logo. Our editor worked in both Adobe After Effects and Apple Motion to complete the two-minute video.
The video (and new logo) premiered to an enthusiastic membership on Monday, January 9th at their monthly meeting held at the Cobb Galleria.
We're pleased to have been asked to be a part of this project and work with our neighbors. Here's a toast to a Prosperous 2012!
We work with literally dozens of companies every year. They range from the largest corporations to the smallest businesses. Our involvement with each production varies depending on the budget and needs of the client. Sometimes we are deeply involved in the development of the video, while other times we act as the production team to execute a vision. No two productions are alike, which makes this business a lot of fun.
When a Marietta dental practice wanted a new video for their website, Facebook and YouTube pages, they made several calls to local video production companies, but decided to use Forrester Media. They liked our professionalism, experience and 'can-do' attitude.
We liked Verde Pointe Dental Associates unique approach to dental care and how it revolved around their clients. They had a concept in mind, and we had the right person to bring that concept to life. We scheduled a full day of production, as the video was going to be more than 90 seconds and involve the entire staff of the practice. We utilized a new production tool, called a camera slider, to create camera movement and of course shot the video in High Definition.
The end result is a video that conveys an image of a progressive dental practice that is focused on it's customers and wants to make a visit more than a pleasant experience.
There aren't many dental offices that feature the entire staff doing a dance move, so you can bet your experience with Verde Pointe won't be run-of-the-mill. Need a dentist? I'd recommend Verde Pointe!
It's been a busy April for Forrester Media. In the first two weeks, we've been on location for several productions. For a few, we've provided camera crews to out-of-town productions. The balance have been in-house productions for Atlanta-area clients.
Forrester Media frequently works for producers needing video segments shot in Atlanta. In today's economic environment, it makes sense to hire a local crew rather than paying travel costs when practical. For the Dow Jones company, we shot a location interview with an executive with Ameriprise Financial on a solid white backdrop. This video will be incorporated into an online series that Ameriprise has available on YouTube.
We also worked with an automotive advertising agency from Florida at a local Nissan dealer. Shooting HD footage on the Sony XDCam EX-3, we spent the day capturing beauty shots of the showroom and cars. We mounted the EX-3 on a Libec jib which we placed on our Doorway Dolly for easy movement around the property.
Medical and pharamaceutical videos are another area of specialty, and we found ourselves on location in Buckhead to shoot an interview with a representative from GlaxoSmithKline with our client from Pennsylvania.
As a Cobb County business, it's always a treat to work with other Cobb County businesses. This week we worked with two. Verde Pointe Dental Associates, based in Marietta, wanted to create a new promotional video about their outstanding dental practice. We found the perfect actress to host the 90-second video and used the Kessler Cineslider to create subtle camera movement in several scenes of the video.
We worked with the Marietta Daily Journal on a new commercial that features three Cobb County locations and demonstrates how technology has changed news consumption. Our EX-3 once again found itself atop the Libec Jib and Doorway Dolly making great shots, including one at historic Marietta Square.
Our green screen studio is also staying busy with everything from 60-second webisodes for client websites to interviews shot on one of our Westcott backdrops.
Lastly, if you haven't watched our new 2011 Demo Reel, which features shots from more than 20 recent productions, take a look:
No matter your video needs, Forrester Media has the team of professionals to help create a tailored solution. Give us a call at 800-201-8102 or locally at 770-226-9250. You can also visit our website 24/7 at www.forrestermedia.com for more samples of our work, our free production planner or to request a quote. Since 1990, we've provided clients A Higher Definition of Video.
You may not always think of waterfalls, streams, treehouses or alligators when you think of downtown Atlanta, but the Fernbank Museum of Natural History is out to change that. On Saturday, March 19th, they opened their newest permanent exhibit, NatureQuest. Designed to be a fun, but informative playspace, Thinkwell Productions in Burbank, CA created many of Georgia's natural outdoor environments for kids to explore indoors.
Forrester Media was given the task of capturing images of NatureQuest for a promotional commercial, intended to have the feel of a blockbuster movie trailer. Michael Forrester first met with the Thinkwell team in Burbank to discuss the project. Several weeks later, our Atlanta team gathered at Fernbank on a Saturday morning to spend a day in this beautiful space and get the images needed for the 'trailer.'
We shot the footage on Sony's XDCam EX format, using an EX-3 camera shooting 1080P. All our the shots were slated using an Apple iPad with the MovieSlate app.
Young (and some older) actors were available to bring the space to life and have some fun testing out the room. There are literally dozens of hidden animals, adventures and explorations in NatureQuest.
The Libec jib was mounted on our Eagle doorway dolly, which allowed us to manuever the room quickly, since we captured nearly two dozen shots during the production.
One of the fascinating things for me was the chance to look at the all the fun adventures that are incorporated into NatureQuest. It's technology-laden, but you don't feel that when you're in the space. It's very organic, intuitive and well, just plain fun.
Here's the trailer. Get your kids, and yourself, ready for an adventure!
NatureQuest is included in your admission to Fernbank. We enjoyed working with Thinkwell and Fernbank on this production. Now it's on to our next adventure!
Bedbugs are big news...and a big problem for hotels and cruise ships. They're an even bigger problem if you're unlucky enough to bring them home with you from your trip! It's a costly extermination for you and bad press for the hotel chain.
Fortunately there are pest control professionals that are ready to tackle the problems of bedbugs and one that has developed a specialized approach in the identification of a possible infestation. Catchmaster realized the need for a video to help promote their product, BDS, the Bedbug Detection System and turned to us to produce the project.
Our After Effects artist, Kris Merkel, worked tirelessly to create a unique video unlike any other in the pest control industry. The video is primarily an After Effects project with video clips inserted throughout.
Hopefully you'll never experience the problems bedbugs present, but if you do, Catchmaster is ready to help!
We provide complete video production services and solutions for businesses, broadcasters and advertising clients. From concept to completion, we provide effective and affordable solutions. Since 1990, clients have counted on Forrester Media to provide A Higher Definition of Video.
