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June 2015

Planning your production - Part Four

Planning your production is a four-part series to help you better understand the video production process by breaking down each element involved in producing a video. By understanding the process, it's our hope you'll ultimately benefit from a better video by knowing what's going to happen and when.

Part One of this series can be found at: http://www.forrestermediablog.com/2015/05/planning-your-production-part-one.html

In part four of this four part series, we review the editing, also called post production, portion of your production.

Once the video has been shot, the work begins in assembling the many components, including the visuals, graphics, voice-over and music.

Prior to the first editing session, the footage will be logged and a database created for the location of specific shots, called selects, that we will use in the final video.

The selects will then be placed in order on a timeline according to the script. Your footage is a digital file from capture to final delivery.

A first draft of the video will be created to ensure the proper shots are in their proper place within the program, along with the voiceover track. This is done prior to the addition of graphics or music.

The first draft is then posted online on a password-protected page which allows you to share the link with other project stakeholders. Online reviews allow for faster feedback from our clients and help to keep the project on schedule.

Once the basic line-up of shots has been approved, additional footage (b-roll), graphics, voiceover narration and music will be added in subsequent sessions. We typically go through three to four rounds of revisions on each project.

After final approval, your video will be encoded for the web in a variety of possible formats including Windows Media, QuickTime. We also can finalize projects to DVD when requested. We can encode meta-data into your video to aid in search engines finding and offering your video to their search results.

Summary

Creating a video can appear to be a challenge, but with our experienced professionals, you’ll find it stress-free and perhaps even fun!

Take the time to communicate with us to ensure we know your vision for the production. At the same time, allow us to make suggestions to improve your vision. Seldom have we ever told a client that ‘the video should be longer.’ We almost always find that the message can be delivered more effectively in a shorter time span.

We’ve been producing videos for broadcasters and corporate America since 1990 and bring a level of expertise to your production that few companies can match.

From concept to completion, we deliver A Higher Definition of Video.

Please call us anytime at 800-201-8102 to discuss your project. We'll be happy to provide a free estimate.


Planning your production - Part Three

Planning your production is a four-part series to help you better understand the video production process by breaking down each element involved in producing a video. By understanding the process, it's our hope you'll ultimately benefit from a better video by knowing what's going to happen and when.

Part One of this series can be found at: http://www.forrestermediablog.com/2015/05/planning-your-production-part-one.html

In part three of this four part series, we exam the filming portion of your production.

This is the point where ideas become images.

Once scripting is complete and the location scout has been made, shooting days are scheduled. Since the shoot normally involves the scheduling of several people, including you or your representatives, considerations should be made to ensure everyone is available on the preferred shoot date prior to booking the date.

On the day of the shoot, the location should be ready for the crew. If the location include employees working their normal assignments, these employees should receive notification in advance that the production will be occurring. Appearance releases are needed from everyone identifiable and appearing on camera.

For those appearing on camera for an interview, we suggest they wear solid-colored clothing. Earth tones work best but by no means are required.

Filming almost always takes longer than clients expect it to take. We schedule what we believe will be sufficient time for setting up each shot, filming the scene or interview and moving on to the next setup. While we are aware of the impact filming can make on a busy location, trying to rush an interview or skip a meal break is generally not a good idea.

Appearing on camera can be stressful for those not accustomed to doing so. It's our job to help sooth nerves and make our guests comfortable. Having bottled water, snacks or lunch provided goes a long way in keeping them happy so they can focus on giving their best rather than worrying about a growling stomach. In all honesty, the same applies to the crew. A fed crew is a happy crew. If we are scheduled for a full-day shoot, we'll discuss options in advance so arrangements can be made.

The filming days are the most expensive days of the production in terms of labor. Therefore it is important that we have an accurate shot list and script so time is not wasted on determining what to shoot. The director should be able to work directly from the shot list and script. Adding or changing shots and scenes could create an overtime situation that may not be budgeted. Make good use of your pre-production time to iron out issues in the script to avoid problems on the day of filming.

Our gear is travel-ready, so we'll arrive with a cart of equipment (often more, occasionally less depending on the project) and get to work setting up the camera, lighting and microphones. Of course, every production is different, so some projects may take more time than others to prepare for our first interview, event or webcast.

We'll keep you informed throughout the day on our progress and alert you to any issues that require your attention.

It's our goal to have a safe and productive day of filming.

Next week, we'll discuss the editing of your video, also known as the post-production process and wrap up the post with a summary.

As always, we're here to answer your questions and provide a free estimate for your video. You can visit our website at Forrester Media or call us at 770-226-9250.