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August 2012

Webcasts, Web Video and Online Content

Technology marches forward. In the 20 years I've been in this business, I've seen it change from handing clients a VHS tape to delivering their video on a USB thumb drive or via Dropbox. Through all these changes, what hasn't changed is the need to deliver a video that delivers a message effectively, engages the audience and well, looks nice.

As times change, so do the methods which our clients engage their audience. In the past four years, we have engaged over 100,000 viewers through our webcasting service. Working from a client location, like we did last week in Tulsa, Oklahoma, we produce what amounts to a television show, complete with cameras, lighting, wireless microphones and feed the program live to a password-protected site for viewers to watch.

The only real requirement for any webcast is a high-speed internet connection, preferably a dedicated line with a minimum 1.5mbps upload speed. After that, we bring in everything necessary to manage and produce the event.

Clients in Atlanta also have the option of using our studio as the origination point of the webcast. We can create a set using our in-house props, or bring in rental items to create a custom look. 

For clients not needing live webcasts, we can create on-demand webcasts, or webinars hosted by video portals, content delivery networks or client servers.

Nearly every corporate video, television segment or commercial we produce ends up - at some point - online. In fact, we strongly encourage all our corporate clients to create an online portal for their video and maximize the free exposure offered through many social media sites.

If you need to know more about our services, including webcasts, web video and other online content, give us a call. We'd be pleased to help. Visit our website at http://www.forrestermedia.com/services/webcasts.html to learn more about our webcasting service.