It was a busy weekend for Forrester Media. On Saturday, we worked with a repeat client on an informercial that will air domestically and in Canada and Europe. The daylong shoot involved a sit-down testimonial and supporting b-roll, all recorded on the Panasonic P2 Varicam (AJ-HPX2700). After the shoot, the files were transferred to an external hard drive that the producer carried on the flight home.
The P2 Varicam is a bit of an expensive camera ($39K body plus a $20K wide angle lens), so we rent these cameras when clients need a specific look or format. With the red-hot Atlanta TV and film industry growing daily, rental houses have most every camera manufactured, making them both affordable and accessible for rental (I should mention one of the first HD cameras I ever used was the DVCPro HD, tape-based Panasonic Varicam). While I can't begin to count the number of times I've shot on the Varicam, I know that I've spent more time behind the Sony HDCam F900, which many would consider the competition to the Varicam. Enough of cameras, back the the weekend.
On Sunday, we spent the day working on location with another regular client on a training video for Cisco. This shoot included 4 actors portraying Cisco employees and clients and the topic was a good one...'the cloud.'
We continued the shoot on Monday in our studio with a hosting segment shot on our studio green screen. We used our teleprompters on both shoots, allowing the talent to focus on delivery of their lines rather than worrying about memorized lines.
If you've never used a teleprompter, it's a wonderful tool on most any production and the cost is, in part, offset by allowing the production to move quicker than if the talent had to memorize lines.
This week is loaded with additonal projects including a live satellite media tour from the Atlanta Motor Speedway and covering an event at the Chick-Fil-A College Kickoff at the Georgia Dome on Saturday.